Arguably the first real ‘it bag', the hype and furore surrounding this was it's price tag - upwards of £1,000 - and the fact it came in the handbag equivalent of a size ‘0'. Created in 1998 the idea behind the Baguette, according to it's creator, Silvia Venturini Fendi, was that each one was a mini piece of art that would jazz up any outfit. Ideal for the busy, modern, RICH, woman who couldn't rush home to change in the evenings. It proved irresistible arm candy, coming in any colour leather and fabric, including exotic skins (lizard, crocodile and mink), sometimes patchworked together and woven with gold thread and festooned with diamonds. Despite the fact it just about fits keys, lipstick and a couple of credit cards, the Baguette continues to sell out. But hey, practicality wasn't, isn't and never will be a selling point of an iconic bag. Although, interestingly enough, it's baby sister, the Croissant, failed to bleep on the fashion radar.

Left: Mandy Moore with Fendi Baguette bag