This freckly blonde has proved she is so much more than a posh girl from Leamington Spa. Since the launch of her own line in 2000 she has clocked up an impressive track record of memorable collections, all of which strike a chord with babes globally. No one appreciates those references to her pony club past more than her wealthy, young customers, as she well knows. Luella loves irony and nostalgia almost as much as she loves luxury, It-bags or whatever is cool at the time... geek glasses, graffiti, riding boots anyone? Like Stella McCartney, she recently became a babe-with-babies so now likes to spend time at her country pile in Cornwall, or equally New York, London or LA.