Having just renamed 430 Kings Road, Seditionaries - Clothes for Heroes, (previous incarnations were Sex and Let It Rock), Malcolm McLaren, (by now manager of the Sex Pistols), and his collaboratrice, Vivienne Westwood got busy on revamping the stock. Having previously sold fetish-themed clothes fashioned from rubber (at a time when the nation was wearing sensible beige and cream Nylon), Westwood, pushed the anti-establishment, anarchic fashion ethos one step further. Her ripped-up garments adorned with safety pins, items fashioned from clashing tartans and the Union Flag, leather biker jackets, slogan badges and erotic straps, chains and buckles collectively became ‘punk'. "You couldn't imagine the punk rock thing without the clothing," she once said. The clothes - which weren't cheap - were however, easy to copy. Anti-fashion inevitably became mainstream forcing Westwood to keep creating and the shop, which was home to a caged live rat, set a trend for quirky destination boutiques.