Since Tom Ford revamped Gucci in the '90s, it has become an über desirable must have label for modern glamazons. True to their heritage, accessories continue to be one of the company's main strengths but the fashion line has more than caught up carving out a sexy luxe niche in the market. But above all else the '60s provided Gucci with some of their most iconic designs - the famous GG logo (Guccio Gucci's initials), the Flora silk headscarf (worn prominently by Grace Kelly) and the Jackie O shoulder bag made famous by Jackie Kennedy Onassis - which are still best sellers today.