Handbag of the week: Billy Bag

By Jemma Tibbals

'Anoushka' bag, £265 by Billy Bag available at Urban Outfitters

Clever Billy Bag. This is a brand that has always had cutesy kudos but until fairly recently lacked real cool factor - but now it has it times 10. The new Anoushka bag's deeply delicious patent and suede panels, paired with its brash gold studs, ticks all the right boxes for this season and while it's at it, it looks pretty hot too!

The brains behind Billy come from husband and wife duo Neal and Charlotte Gershinson, who have been controlling the brand's image since 1998. After 10 years working for prestigious Brit brand Burberry's wholesale accessories business, Neal had learnt a thing or two about bags. Similarly, Charlotte - who named their company after the family's dog; this really is a family affair! - had insider fashion know-how, and from there the pair have never looked back.

The Anoushka comes in different sizes and different colours and, let's face it, is different. Much arm furniture morphs into one another, so why not carry a lesser-known brand to get a lot of style credit?

To see last week's handbag of the week from Marni...just click here