Fashion news 27 November 2008

Tongues started wagging at the British Fashion Awards on Tuesday night when style icon du jour Alexa Chung was seated at the New Look table. Rumours have been circulating that the high street giants were on the look out for another celebrity name to add to their stable of designers following the huge success of their collaborations with Lily Allen and Kelly Brook - and by the looks of things they have found their girl. New Look are keeping tight lipped on the matter refusing to either confirm or deny that Alexa will be joining the team, but as Gordon Ramsey has shown us this week, not confirming or denying a rumour is as good as admitting it's true. Let's hope so anyway. If Alexa's personal style and fashion connections are anything to go by it would be a guaranteed sell-out hit. Nice work, New Look!