The bouncing Czech began her modelling career after winning a beauty contest in Prague aged 16. Becoming the Wonderbra girl and posing for Playboy gained her notoriety beyond Planet Fashion, making her a supermodel and household name in one. Although she was second generation from the original line-up (of Linda, Christy, Naomi), Eva went on to dominate both catwalk and designer campaigns for decades. Having clocked up immense model mileage she moved exclusively to luxury products from Givenchy perfumes to Chopard watches when she hit 30. The girl they called ‘the new Marilyn' is currently enjoying a renaissance wearing white mink cinched with a black bow belt (but no cleavage, sorry boys) for Marc Jacobs' Louis Vuitton autumn/winter 08 campaign.

Left: Eva Herzigova in 1994. Right: At the Cannes Film Festival 2008.