By Belinda White 

OK, so we all know the Kate Moss story - Croydon girl breaks mould to become insanely successful supermodel, makes millions etc. But the real power behind her success lies in her careful presentation of herself as a brand. It's not enough for her image to represent the brands that she's the face of this season, now we can all dress like her courtesy of her clothing line for Topshop and even smell like her to thanks to her new fragrance. The good news for Kate is that we still just can't seem to get enough.