Speaking on Radio 4, Professor Rob Brooks of The University of NewSouth Wales discussed just why this ain't sexy anymore.
Men are apparently starting to abandon the beards, "because of an unshakeable law of evolution - the more beards there are the less sexy they seem".
There is something called, 'negative frequency dependance' making men ditch them.
Us ladies just aren't buying it anymore: "we've reached peak beard."
There's apparently no set level of beardedness for how attractive men are to women however standing out from the crowd will always give them a leg up.
One of the speakers mentioned that in Hackney (where all the hipsters live) he has no competitive edge over other men.
Some men are understandably concerned with the news.
Are you pro or anti beards on your men? Tweet us @handbagcom
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