Parent group Let Toys Be Toys campaign against gender stereotyping, something we've taken issue with in the past here at Handbag HQ.
The group were particularly angered by the 'Lil' Miss Arty' range and the tech-themed toys branded as 'boys stuff'.
Marks & Spencer will tackle their packaging to ensure pink and blue colours aren't used to denote gender.
The campaign gained ground when Laura Bates, founder of Everyday Sexism, got on board.
Check out the Twitter exchange that encouraged Marks & Spencer to change their minds...
Some girls do love to play with dolls, prams and princess clothes, but that doesn't necessarily mean that they won't grow up to be doctors, lawyers and engineers, right?
Shouldn't there be three packaging categories; girls, boys and gender neutral, so parents can do what's best for their own child. Tell us your thoughts...
Should all toys sold on the high street be gender neutral?
Yes, let's get rid of the stereotypes. No, there's nothing wrong with toys for girls and toys for boys. Maybe there should be boys, girls and gender neutral.
Yes, let's get rid of the stereotypes. 48.00%
No, there's nothing wrong with toys for girls and toys for boys. 24.00%
Maybe there should be boys, girls and gender neutral. 28.00%
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