Well, according to a Tesco spokesperson, their 30,000 tons of food waste is partly your fault.
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They claim our 'fussy' shopping habits are causing all the uglier fruit and lumpy veggies to rot on the shelves, even though there's nothing wrong with them.
Understandably, critics are fuming at being blamed for Tesco's massive waste. They claim confusing sell-by dates, dodgy promotions and overwhelming choice has left the average British shopper stressed.
So, what's the deal with lumpy fruit? Well, EU rules banning less than perfect fruit and veg were relaxed in 2009, meaning supermarkets can stock product as nature intended it to look. But they don't.
Matt Simister, food sourcing director at Tesco, says we won't buy knobbly fresh produce because we've become hooked on blemish-free genetically perfect options.
Simister admitted, "We do have a role to educate people. It's weak to just do what customers think. Our role is to [help them] to make the right choices."
Do you think Tesco has become a bit too big for its boots? These Twitter critics definitely agree...
@daybreak why can't Tesco give the wonky fruit and veg to care homes, homeless shelters etc. There is no need to throw food away— sheila stephenson (@bradsh03) December 11, 2013
Tesco's want to 'educate' the English to 'love ugly vegetables'. Curious to know what form that education will take…— Lynsey White (@LynseyAnneWhite) December 11, 2013
But some shoppers are applauding Tesco's ugly fruit campaign...
Love the ugly ones! All fruit and veg is great for you. Tesco highlight food waste because we only want perfect looking fruit— Linda Hindle (@HindleLinda) December 11, 2013
Worried that your local supermarket is massively taking advantage of you? Take a look at the ways they're designed to trap you in the gallery below...
Tell us what you think @handbagcom.
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WAYS YOUR SUPERMARKET IS DESIGNED TO TRAP YOU
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