Are Tesco trying to push the blame for food waste onto the Great British public?

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The supermarket giant is convinced that we're too fussy to eat everything. WTF?

Dead bird found in bag of salad
Two thirds of the food supermarket chain Tesco stocks is thrown in the bin, including 68% of all bagged salad, but who's fault is that?

Well, according to a Tesco spokesperson, their 30,000 tons of food waste is partly your fault.

IS BAGGED SALAD BAD FOR YOUR HEALTH AND THE ENVIRONMENT?

They claim our 'fussy' shopping habits are causing all the uglier fruit and lumpy veggies to rot on the shelves, even though there's nothing wrong with them.

Understandably, critics are fuming at being blamed for Tesco's massive waste. They claim confusing sell-by dates, dodgy promotions and overwhelming choice has left the average British shopper stressed.

So, what's the deal with lumpy fruit? Well, EU rules banning less than perfect fruit and veg were relaxed in 2009, meaning supermarkets can stock product as nature intended it to look. But they don't.

Matt Simister, food sourcing director at Tesco, says we won't buy knobbly fresh produce because we've become hooked on blemish-free genetically perfect options.

Simister admitted, "We do have a role to educate people. It's weak to just do what customers think. Our role is to [help them] to make the right choices."

Do you think Tesco has become a bit too big for its boots? These Twitter critics definitely agree...





But some shoppers are applauding Tesco's ugly fruit campaign...




Worried that your local supermarket is massively taking advantage of you? Take a look at the ways they're designed to trap you in the gallery below...



Tell us what you think @handbagcom.

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