Kate Middleton's brother James is the mastermind behind Instagram picture marshmallows

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Forget milk foam art - now you can put your photos on top of hot drinks courtesy of royal relative James Middleton.

Instagram marshmallows of your photos - new food products - food news - handbag.com

© Instagram/Boomf

Kate Middleton's brother James Middleton has been revealed as the secret brain behind Boomf, which allows you to order a box of your favourite Instagram snaps re-created in marshmallow form.

James Middleton apparently chose to keep his stake in the business a secret until he could be sure of its success.

But according to Boomf's Instagram account he is the "inventor/ creator/ visionary" and "Willy Wonka" of the business. Wowzers.



We think they're perfect for sticking on top of your hot chocolate or just for scoffing.

They cost £12 for a box of 9 and you get a print out of the pics you ordered too.

What do you think of James' new project? Tweet us @handbagcom

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