Sainsbury's has overtaken Tesco as king of the UK supermarkets as they're strategy to focus on small convenience style stores pays off.
Tesco has seen a shocking 23.5% drop in profits as the chains released their quarterly figures, whereas Jamie Oliver's favourite Sainsbury's has seen a 2% rise in sales.
Sainsbury's attribute their coup to a rise in online grocery shopping, sales on own brand food and their focus on convenience stores.
During the quarter, Sainsbury's opened 31 new convenience stores as its tries to expand its Local business – and it seems the move is paying off as big out of town hypermarkets have seen a drop-off in visits, with people taking a more 'little and often' approach to their weekly food shopping.
Tesco has already been trying to re-appropriate some of the space in their big stores after buying restaurant chain Giraffe and setting up branches in store, and offering activity space for local community groups.
Online shopping has also been a big boost for Sainsbury's. One in ten of us are now reportedly doing our food shopping online, a 40% rise over three years reports the BBC.
It seems convenience – whether it be on the net or in little shops near our homes and work (much like the high street shops that big supermarkets were responsible for killing off) are key again.
LEARN ABOUT LOVE & ITALIAN COOKING AT VILLA SAN MICHELE, FLORENCE
MIDDLE EASTERN TABBOULEH SALAD WITH POMEGRANATE
ARE YOU READY TO 'SAVE WITH JAMIE'?