Having teamed up with author E.L. James, BlueBella's new range of lingerie includes knickers embroidered with lines from the books, including 'Later's Baby' and 'You. Are. Mine.'
The collection will also include a range of sensual camisole and shorts sets, corset-back knickers, and body bows.
And for the boys? A Christian Grey men's boxer that promises to 'turn your man into your very own Christian.'
No mention of whether these are magic pants.
The range will be initially launched before Christmas this year, in time for those sexy stocking gifts, with a full launch coinciding with the film release in 2014.
BlueBella CEO Emily Bendell said, 'We believe every woman should confidently embrace and enjoy her sensuality and the Fifty Shades of Grey books have played a significant role in shifting perceptions of female sensuality. This is core to our vision too, so we feel this is a perfect partnership.'
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