Come dine with Waitrose as supermarket to open new in-store restaurant

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Need a dinner date venue? Head down to your local supermarket…

Waitrose store

© Waitrose

Move over supermarket cafés, Waitrose is getting set to open its first in-store restaurant.

The premium supermarket is taking the success of their in-store cafés one step further and opening a waitress-service restaurant, serving laid back food like burgers, pizza and steak.

Waitrose Managing Director Mark Price explained that supermarkets are having to get creative as online shopping stops people making the venture to their local stores.

'It is all about developing the role of branches in an era where online shopping is developing so strongly,' he said. 'We are coming up with new ideas to reinforce our commitment to offer the best possible service and give extra reasons to come into our shops.'

The upmarket supermarket chain already has 96 cafes in some of its 293 branches, but this will be their first venture away from self-service.

What do you reckon? Would you eat in at Waitrose?

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