Public lice are on the run and it's all thanks to an ass kicking from the Sex and the City girls.
Scientists say the series' promotion of bikini waxing has meant the pubic louse is now an endangered species.
The study by British Association of Dermatologists [BAD] says researchers have found a correlation between the decline and an airing of an episode where the girls get a Brazilian (you know the one where the girls go to LA and Carrie gets 'mugged' of her nether hair by an over eager Russian waxer? Happy days.)
Stats show that between 1997 and 2003, the prevalence of pubic lice dropped from about 0.41 per cent to 0.17 per cent.
The rise of women going off and getting their lady gardens pruned as a result of SATC, means lice are now homeless causing reported cases to drop.
'What we have seen at work is the law of unintended consequences,' says one of the study's authors, Dr Kun Sen Chen.
'In popularising hair removal Carrie Bradshaw and co have contributed to ridding humanity of the pest that had plagued humans for millions of years. Sadly there isn't an Emmy for that.'
Obviously it can't all be Carrie's good work – the study also says people using over-the-counter treatments instead of visiting their doctors has also contributed to the numbers falling. But still, we like to think SATC did it's part.
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