A line has been drawn between men and women in German supermarkets, and that line is made of sausages.
Edeka supermarkets caused outcry in Germany this week after selling a range of sausages for men and for women. The burly men's bangers are described as 'hearty, strongly-spiced', while the ladies smaller, delicate sausages are 'lean'.
But that's not all. The supermarket chain went one step further than just making a gender distinction on diet habits.
To encourage each sex to pick up their respective sausages, the men's packet has a photo of a scantily clad lady on, while the ladies sausages sports a shirtless guy with a six pack.
While marketing on the line of sex is nothing new in food (Coke Zero for men, Yorkie bars are not for girls, and a new chocolate milk launch has targeted manly men by making a coat out of chest hair), the supermarket has been criticised for placing 'everyday sexism' into the food aisles.
Journalist Susanne Enz wrote a letter of complaint to the food suppliers citing 'dull sexism' and saying the packaging implies that 'Men eat a lot and heartily, while women mainly want to be thin…Women are there to please, while men are allowed to enjoy.'
'Of course it's not the end of the world, it's just a sausage,' her letter continued. 'But your choice of name and accompanying advertising is still the expression and promotion of…thoughtless normative sexism.'
Speaking to German news site The Local, Enz explained, 'I think it's important to talk about everyday sexism and its consequences in as level-headed a way as possible if you want to raise sensibilities to it in broader society,' she said.
Representatives from Edeka have yet to respond to Enz main complaint, instead saying her concerns had been passed to 'the responsible regional official.'
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