Kate Middleton's brother needs family bailout for cake business debt

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The Duchess of Cambridge's family helped out his cake business start up...

James Middleton

© Getty - Handbag

Kate Middleton's brother James had to ask their parents for a bail out after his cake business started losing money.

Nice Cakes was set up by James Middleton in 2011 to sell personalised cakes with corporate logos and photographs on made out of edible ink.

Prince William's brother-in-law filed his accounts with Companies House showing losses of £16,858 for the first year, with his parents reportedly paying the company's bank overdraft.

James says he's not worried though and it's all on the path to success. Speaking to the Daily Telegraph, he explained, 'It is not uncommon for start-up companies to make a loss in the early stages of development and it is not something I am concerned about right now.

'On the contrary I am very excited as after running a pilot over 2012, Nice Cakes will be officially launching later this year with a brand new website and range of products which I am very excited about.'

Carol and Michael Middleton become multi-millionaires with the success of their party ware business, Party Pieces. Something that James hopes to emulate as his friends have said he 'would like to be the next Richard Branson.'

James also runs the Cake Kit company which does exactly what it says on the cake tin and sells kits for making your own decorated cakes.

The news comes after Pippa Middleton was revealed as the new face of Waitrose food.

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