Celebrities like Oprah and Stella McCartney have shown their support, now Los Angeles has joined a campaign to urge people to become vegetarians for one day a week in order to cut meat consumption.
All future Mondays in the city have now been declared 'Meatless Mondays' in a bid to help residents overcome health problems.
The Meatless Monday campaign was launched in 2003 and aims to raise awareness of the environmental impacts of meat production along with health problems associated with a high meat diet.
The campaign manifesto explains, "Going meatless once a week may reduce your risk of chronic preventable conditions like cancer, cardiovascular disease, diabetes and obesity. It can also help reduce your carbon footprint and save precious resources like fresh water and fossil fuel."
The Meatless Monday campaign states that nearly one-fifth of the world's man-made greenhouse gas emissions are generated by the meat industry.
By switching to plant-based meals for one day a week, it is encouraging people to help slow that environmental trend whilst protecting themselves against cancer, heart disease and obesity.
Councilwoman Jan Perry, who introduced the motion along with Councilman Ed Reyes in L.A. explained, "Eating less meat can prevent and even reverse some of our nation's most common illnesses," Perry said.
"We've become disconnected in some ways from the simple truth that our health is directly affected by the foods we eat,'' she continued.
Councilman Reyes added, "The small changes we make every day can have a tremendous impact. That's why this 'Meatless Monday' resolution is important. Together we can better our health, the animals and the environment, one plate at a time.''
Half of L.A. residents are obese or overweight and it is hoped the move will help reduce that.
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