According to a new report by Ariel, us Brits are a little bit fussy when it comes to our partners' dress sense.
58% of those surveyed admitted that a great sense of style is the most important thing to look out for when vetting potential dates.
Over a fifth of women said they've turned down dates because of his strange outfit choice, while 14% of men have declined a second meeting because of a dodgy get up.
In fact, British women feel so strongly about a man's dress sense that 60% reported clothes are the number one dating deal breaker, followed in second place by a strange haircut and bad shoes (Cheryl's admitted this is her biggest turn off too!).
Weirdly, studies have shown that a third of women are more likely to accept a date from a man who's wearing purple, with a full black outfit coming in a close second. Thankfully, a classic crisp white shirt is still popular with the ladies and 13% said they would happily accept a date from a nice bloke in a suit.
If any men are reading this, don't wear a light blue or pink shirt...only 11% of women said this got them going.
43% of those who've made it past the dating stage and into relationship territory have demanded their partner change clothes at some point because they are embarrassed to be seen with them. Amazingly 20% of women are in complete control of their boyfriends' clothes and tell him what to wear on nights out.
Wow, harsh! Although if our beau tried to wear his Hawaiian shirt to a family lunch we might have to raise an eyebrow.
Apparently, one in ten of us has intentionally destroyed a partners' treasured item of clothing just because we don't like it. That's like burning Ugly Betty's prized poncho!
But we aren't necessarily the only bad guys because a fifth of men have told their girlfriend they're embarrassed to be seen with them.
What do you think? How important is your partners' style, or do you like his quirky dress sense?
PLANNING A TRIP TO SYDNEY THIS WINTER?
AMAZON LAUNCH THE KINDLE FIRE HD TABLET IN THE UK
HOW TO SCRATCH PROOF YOUR IPHONE 5