Thanks in part to the popularity of reality TV shows such as Made in Chelsea and The Only Way is Essex, we've become a nation of young champagne drinkers, yet it seems we have a 'quaff without question' approach when it come to the drink.
The survey, commissioned by Searcys Champagne bars to mark National Champagne Week (7-13 October), revealed that while almost one in five 25-34 year olds purchases the drink at least once a week, almost 60 per cent of these admit that they don't even know where it comes from. (The answer, in case you were wondering, is France.)
And it seems mum and dad are putting us to shame, with those aged 55 or older much more likely to know the answer and to be able to judge the difference between a cheap and a premium bottle of fizz.
In order to rectify this embarrassing state of affairs, we spoke to Champagne operations director at Searcys Joël Claustre, who suggested the following tips for ensuring that you're serving the best-tasting Champagne to your guests. Just don't ask them where they think it comes from.
How to drink Champagne like a pro
1. Always store the Champagne at a constant temperature away from direct sunlight. If you can't keep a bottle entirely out of the light, keep it wrapped up put it inside a box out of the way.
2. Don't drink Champagne at too cold a temperature. About 8*C is perfect. Any colder and the full flavours don't develop.
3. The right glass is vital. A long tall flute keeps the Champagne from getting too warm as well as keeping it bubbly. Coupe glasses may look chic, but they let the bubbles escape too quickly.
4. Make sure your glass is clean. Any residue soap will kill champagne bubbles and leave you with a flat experience.
5. Remove the cork slowly and carefully. You should hear a pssst rather than loud pop. This will keep the bubbles in the bottle rather than let them escape.
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