For those of you who had to suffer the indignity of having your packed lunch put in an old ice cream container by your un-cool mum, while the rest of the kids were proudly touting their My Little Pony/Care Bear/Rainbow Bright lunch box and flask combo - we feel your pain. We know the torment of having to produce unsatisfactory lunchtime kit in the canteen. At school - there was no greater status symbol than the coolness of your lunch box.