The luxury fashion & cosmetics brand Dior today expands its online advertising strategy by unveiling a glamorous new microsite. The product of Dior's growing relationship with top women's website handbag.com, www.diorbackstage.co.uk has been specially created to launch Dior's new Backstage Make-up collection.
Visitors to www.diorbackstage.co.uk can enter a competition to win a makeover for a group of friends from Dior's make-up artist, Jamie Coombes. They can also chat to Jamie in a live forum, and try a complimentary sample of Dior's latest mascara, Diorshow Black Out. Other attractions include the chance to discover the latest make-up artist tips and techniques, brought to life by professional make-over demonstration videos.
Marking a shared commitment to online creativity, www.diorbackstage.co.uk will be co-branded Dior and handbag.com. handbag is published by The Hearst Digital Network, and www.diorbackstage.co.uk was created by designers at Hearst Digital.
Rachel Leon-Wardrop, Group Product Manager of Make-Up & Events at Dior, said: "We are very excited about the potential of this creative online approach. www.diorbackstage.co.uk allows handbag.com readers to engage with Dior's world famous make-up artist and enables Dior to have a direct conversation with handbag's audience."
Alicen Stenner, Group Digital Marketing Director of Hearst Digital, said: "We are delighted to see such a luxury brand embracing the wealth of creative advertising opportunities on handbag The team have worked hard to produce an utterly gorgeous site and I think our handbag readers are going to love it."
For further information please contact:
Louise Bury
louise.bury@hearstdigital.co.uk
Notes to Editors:
About handbag
handbag was the first dedicated women's lifestyle website to launch in the UK, and is now the market leader with over 1.1 million unique readers every month*.
handbag is a stylish, glamorous, trusted and informative editorial title providing the inside track for busy women online on everyday important issues like relationships, health, careers and beauty. With the luxury look of a glossy and the lightening reactions of a daily, handbag offers a breadth of coverage from expert writers, establishing a powerful reputation as the leader in a crowded field.
Launched in 1999, the title was acquired by the National Magazine Co. in October 2006 alongside its subsidiary sites getlippy.com, aimed at 18- to 30-year-old women, allaboutyou.com for women aged over 35 and gomamatoday.com, a pregnancy and birth site. handbag is part of the company's Hearst Digital network.
About The Hearst Digital Network
The Hearst Digital Network, a division of National Magazines, publishes the following websites: www.handbag.com, www.netdoctor.co.uk, www.getlippy.com, www.allaboutyou.com, www.babyexpert.co.uk, www.cosmogirl.co.uk, www.cosmopolitan.co.uk, www.prima.co.uk, www.goodhousekeeping.co.uk, www.youandyourwedding.co.uk, www.countryliving.co.uk, www.menshealth.co.uk, www.runnersworld.co.uk,
About The National Magazine Company
The National Magazine Company is a wholly owned subsidiary of Hearst Corporation established by William Randolph Hearst in 1910. NatMag publishes 15 consumer titles in the UK: Coast, Company, CosmoGIRL!, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest. The group publishes a further two magazines, Men's Health and Runner's World, through a joint venture known as NatMag Rodale and three large scale weeklies, Best , Reveal and Real People through a joint venture known as ACP-NatMag.
*ABCe audit October 2006, www.handbag.com - 1,162,614 unique users, 20,719,734 page impressions
