The campaign urges women to be more confident and not say sorry. A good message, no doubt. However brands trying to empower women in the name of flogging shampoo just doesn't sit right with everyone.
It has come under intense scrutiny today via the interweb, with Twitter critics chiming in:
Now making women feel insecure for having insecurities: http://t.co/cC6BbizTKB— AnyBody (@AnyBodyOrg) June 19, 2014
Not a fan of the new Pantene ad. And I'm not sorry. http://t.co/sBy2OgcYSN— Dr Brooke Magnanti (@bmagnanti) June 19, 2014
Other have raised the issue that adverts like this shift the blame of female inequality onto women themselves.
But there is a lot of support for it:buy their shampoo?
Watch the advert and then vote in our poll:
Thoughts? Tweet us @handbagcom
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