What is #FirstSNOG and why is it all over celebrity Instagram?

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What is #FirstSNOG and why are the likes of Rita Ora, Laura Whitmore and Russell Brand involved? It's a charity app campaign for gay rights - is this the next #nomakeupselfie?

Laura Whitmore - first snog app - campaign - instagram - handbag.com

© Instagram / The Whitmore

You may have noticed a sudden influx in celebrity Instagram and Twitter photos covered in some serious 60s stickers - they're all for #FirstSNOG.

So, what is #FirstSNOG?

It's a social media campaign by LGBT rights charity Stonewall for their 25th anniversary.

The organisation has created an app in collaboration with the frozen yogurt company SNOG.

They have explained, "SNOG Frozen Yogurt believe people all around the world should be free to snog whoever they want, whenever they want."

First snog campaign - alan carr - russell brand - rita ora - harry styles - instagram - twitter - handbag.com

© Twitter



SNOG has commissioned designer Carri Munden of fashion label Cassette Playa to develop an exclusive app people can download in order to become a part of an Insta-gallery.

Stars including Russell Brand, Harry Styles, Alan Carr, Sam Smith, Rita Ora, Laura Whitmore, Florence Welch, Jodie Harsh, Boy George, Noel Fielding, Katy B, Nick Grimshaw, Calvin Klein and Karen Elson have all got involved.

A donation of £3 can be made to Stonewall by texting 'SNOG' to 70300.

Do you think this is the next #NoMakeupSelfie? Tweet us or better yet show us your #firstSNOG pic @handbagcom

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