In fact, not only is her Goop website not going down, but it's more successful than ever and branching out.
Gwyneth Paltrow gave us a glimpse on Instagram of her first Goop pop-up store in California. It's all white with blinds in the windows, with simply the words 'goop' and 'May 5-11' on the door. It's all very mysterious.
Gwynnie didn't elaborate on what the store will sell, but we're pretty sure it'll include organic beauty products, her cookbook and perhaps some nice engraved jewellery like on her website.
Gwyneth's celebrity friends include Kate Hudson, Beyonce and Stella McCartney, so we're sure the store opening will be a star-studded bash.
First Jessica Alba with Honest and Cameron Diaz with her Lady Book, and now this. We wonder who the next celebrity to become a lifestyle guru will be?
Celebrities turned lifestyle guru
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