But having a taste of this privileged lifestyle can leave us feeling down in the dumps because enjoying the highlife only has a very short term effect, according to new research.
Researchers at Belgium's Ghent University found that those who get the chance to own luxury products, have a higher sense of well being, in comparison to those who get the product but have to hand it back.
The guinea pigs took a specially designed questionnaire to measure their sense of well being after their experience.
Lo and behold, the guys who had to hand the goods back, had a lower happiness rating.
One of the researchers explained:
"People are more satisfied with life when they own luxury products than when they only get to use them. This is in line with prior research that equates consumption with ownership."
And just using the product wasn't enough...and why are we not surprised?
"In contrast, the mere use or mere knowledge of luxury products seems to be detrimental for one's satisfaction with life."
Better stop borrowing your mates' Fendi then and save up for your own, for the good of your health.
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