With users texting to raise money for Cancer Research almost every time now, the charity has had a huge surge in donations.
So if Lucy Watson's donating money, where's the beef?
Well, The MIC star admitted to having eyelash extensions in her photo, which some people clearly thought was cheating.
Now we already know this lady has some Instagram sass so we were not surprised by her response to 'the haters'.
Oooo I'm wearing eyelash extensions in my no make up selfie... Big deal. Get a grip and donate that's all I care about.— Lucy Watson (@imLucyWatson) March 22, 2014
After her epic Kim Kardashian style bum selfie we would expect nothing less.
So, have you gotten involved and ditched the makeup, or just text BEAT to 70007? Tweet us @handbagcom
Celebrity no makeup selfies from over the years
MIC: LUCY TELLS US JAMIE'S EFFORTS ARE 'NEVER ENDING'
HELP CANCER AWARENESS JUST BY DITCHING THE SLAP
MORE CELEBRITY NEWS AND GOSSIP