Made In Chelsea star Lucy Watson is the latest face, and body to front the 'Fur? I'd Rather Go Naked' campaign.
The sassy TV star has been open about her strong feelings about animal rights and is taking it where Helen Flanagan and Pamela Anderson have gone before.
It has less of a glamour model vibe about the whole thing and as promised it is as classy as her postcode.
It helps that, unlike Helen Flanagan, she wasn't falling out of her clothes when she revealed the poster.
"Lucy understands that being sexy and glamorous is all about feeling confident in your own skin, not the skin of tortured animals", says PETA's Mimi Bekhechi.
"She is a great example for other young women and proves that you don't need to kill animals in order to have a killer look."
We've got to say, we think Lucy looks great and we'd also "rather go naked" - would you? Tweet us @handbagcom
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