But Bey's take on the pressure women feel to reach unachievable standards of beauty has provoked a mixed reaction.
Being hailed by many as the pro-women power anthem - others are not as convinced.
Not seen it yet? Take a look, then we'll talk...
Sure, she may be the most influential woman in the world according to Time magazine, and whilst most the fan love is positive, others aren't sold instead pointing out the hypocrisy with Beyoncé's control of her image on social media.
"Today's beauty myth is constructed through collections of highly curated "candid" selfies beamed straight from the stars themselves, and Beyoncé is its queen," explains Amanda Hess for Slate.
On Twitter, it's a 50/50 split between loving Queen Bey's work and others feeling someone as beautiful as her can't comment...
Ugly Hurts More— Chelsea Peretti (@ChelseaVPeretti) December 16, 2013
"Pretty Hurts" would be relevant if the person in the video wasn't FUCKING BEYONCÉ YEAH WE ALL FEEL SO BAD FOR YOU HOW PAINFUL IT MUST BE— Ariam Tesfaye (@RiriTesfaye) December 16, 2013
Beyonce put pretty hurts first on the album to remind us regular folk not to feel bad we not her.— Erin Isaac (@imSHORT_Erin) December 15, 2013
Pretty hurts was for all the ugly girls that got depressed looking at how bad Beyonce is in them videos. That was to lift their esteem.— OfficialKingJay (@OfficiallyKingJ) December 14, 2013
Beyonce making me want to get on this gym so bad. PRETTY HURTS BITCH.— Killa (@CoolWithA_K) December 13, 2013
So what do you think? Vote in our poll below or Tweet us @handbagcom
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