We've already seen Lucy Pargeter letting her bitchy side out towards young model Amy Willerton.
And it seems she's not done yet.
As the contestants sat around to discuss their impressions of their new living companions, things turned nasty once more.
Viewers have been divided once again over whether the 21-year-old is being harshly treated or needs to get a grip.
One wrote on Twitter, "I feel so sorry for Amy, I think she's really nice! #lastnight #imaceleb."
Amy is definitely being bullied by some jealous crones! #imaceleb— sTUART dREW (@studrew75MUFC) December 2, 2013
Meanwhile, others couldn't help but see Lucy's point.
One quoted Amy saying"'Trying to say I only care about my looks.' -the girl who smuggled in concealer. #imaceleb."
Whichever side you fall on, there is a question over at what point the producers have to step in.
One viewer claimed that if this were Big Brother, they would have done something by now.
Meanwhile, Made In Chelsea star Lucy Watson posted a cryptic tweet, which appears to see the cruel behaviour towards Amy as jealousy.
Watching #imaceleb ... Jealousy is an ugly trait— Lucy Watson (@imLucyWatson) December 1, 2013
ERRM...DOES EVERYONE ELSE LOVE JOEY ESSEX TOO?
SOB...JAMIE LEAVING MADE IN CHELSEA?!
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