Since appearing on I'm A Celebrity...Get Me Out Of Here, we've realised he is TV gold.
Apologies to all die hard Joey fans, this time, it's taken us a while to catch on.
So why's he so great?
Joey on I'm a Celeb: Bushtucker trials
Joey was a public favourite for the trails early on and during one particular challenge he reckoned the mice and rats were talking to him.
Asked about what, he said, "Ah about life". Amazing.
Joey on I'm a Celeb: Facial Expressions
Joey on I'm a Celeb: His curly hair
Joey was rather stressed about his hair in the jungle. A big fan of straighteners and product, the waves that were set to erupt were a big concern.
Well, we think he might want to remember one of our favourite phrases: The curls get the girls.
We love that bouncy mop - especially with that cracking camo headband, of course he has a camo headband.
Joey on I'm a Celeb: Stupidity
He probably isn't the sharpest stick in the jungle, and that makes for some excellent lines.
We've watched him learn how to tell the time (he's 23-years-old!), he's also commented on the rain forest's tendency to rain "on purpose".
'My names joey essexs not Albert Einstein'— em(ily) (@emilyjenkins__x) November 29, 2013
Joey on I'm a Celeb: Sweet boy
As one of the few (maybe the only) TOWIE boy to avoid cheating on his girlfriend at any point, it seems Joey actually shows some respect for women.
His ex Sam Faiers has spoken about him and said, despite flirting with Amy, he's a gent.
She told Daybreak, "Joey's not really a ladies man. They [producers] probably thought it'd go further. I haven't watched it but I don't think so."
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