We know there's been some criticism of the I'm a Celebrity...Get Me Out of Here producers consistently picking a model beauty to go into the jungle every year (for the obligatory shower scene, of course!), but did Matthew Wright really have to protest in such a gruesome manner?
In fact, we say 'protest' - because we have to assume that the anti-sexism on TV message is the only thing that possessed Matthew to put on a white bikini and take a shower.
The former newspaper columnist and TV presenter couldn't resist showing off his outfit to ladies man Joey Essex.
We wonder if this will add a new dimension to the Amy Willerton and Rebecca Adlington debate?
In the heat of the moment Matthew told Joey, "The papers always want to know who's going to do the Myleene white bikini moment and [are] maybe wondering if it's going to be Amy or Lucy, but I can let you into a little secret, Joey, that this year's white bikini moment is coming from a fella."
He told the Bush Telegraph, "I soaped up and did my very best to recreate those magic Myleene moments. At one point the bloody things (bikini bottoms) came undone!"
Well, at least one more man in the world knows just how bloody uncomfortable bikinis can be!
Catch more I'm a Celebrity... Get Me Out of Here! tonight (23 November at 9pm on ITV.
Will you be having nightmares about Matthew's bikini?
AMY AND JOEY LEAVE REBECCA IN TEARS
KENDALL JENNER PRESSURED INTO SHOWING HER BOOBS?
MORE CELEBRITY NEWS