Retailers including H&M, Topshop, ASOS and Next, have banned the use of angora wool after horrific video evidence of rabbits being tortured appeared online.
The video - that's too distressing to include here - shows rabbits having their fur ripped out, bleeding and screaming in pain in production factories in China.
The evidence was gathered by PETA who called on high street giants to ban the sale of angora until they can check their own factories.
35 major clothing retailers, including the Arcadia Group, have agreed to stop selling their soft-wool products until further notice.
If this isn't bad enough, an earlier video showing the mass production of meat has left us squirming.
Produced to highlight how mindlessly we mass consume meat, the video shows production of meat on a huge scale in China through to it being eaten in fast food chains and on supermarket shelves.
Found on Alpha Minds, the video is titled Quite Possibly the most Eye Opening Six Minutes Ever on Film. Watch it now...
5 MORE REASONS TO GO VEGETARIAN
WOULD YOU EAT A 'BLACK TONGUE BURGER'?
MORE FOOD NEWS