The Sun editor addresses No More Page 3: "It as an intrinsic part of the brand"

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No More Page 3 campaigners won't be too happy with what Sun editor David Dinsmore had to say about the future

Helen Flanagan red hair for Page 3

© Instagram / Helen Flanagan

David Dinsmore, the editor of The Sun newspaper spoke today about the future of his title within the changing landscape of media.

With that came inevitable questions about the Page 3 debate.

He told audience members, who questioned the continued use of glamour models like Helen Flanagan, "I make the paper for the readers."

He went on, "I don't make it for the No More Page 3 campaign, the Twitterati or for readers of the Guardian".

He explained that the decision to keep it up came after serious consideration, but at the forefront of their choice was always going to be maintaining their brand.

He said, "The word that came back was 'do not touch it' [people] see it as an intrinsic part of the brand and taking it away was brand-eroding".

no more page three


In terms of the future of the paper and the campaign he did say, "never say never," however for now they have "parked the issue and we move on".

He explained that it is "not set in stone that there must be pair of breasts on Page 3 every day in The Sun.

"We produce a living, breathing organism every day. How that lives and breathes depends on the material available on that day".

So their argument seems to remain, as long as enough people want to see boobs - and enough women are happy to show them off - this page is here to stay.

Meanwhile, the petition to abolish the page has reached 122,000 signatures today.

What do you think of Page 3? Tweet us @handbagcom

Here's MP Caroline Lucas making her opinion known a few months ago:



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