For anyone who's missed it, it's a very simplistic match making app for your phone connected to your Facebook.
People within a certain distance, with some similar interest (based on some minimal info) will be presented to you - looking at their picture you swipe your phone this way or that to essentially give them the nod.
It has been dubbed by some "the straight answer to Grinder" and has inspired Tumblr account like this one.
So what's missing? Video of course!
If there's anything we learnt from the #StarbucksDrakeHand man it was just what a good idea it is to flirt via moving images that can be broadcast on the internet.
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This new app Charm is basically like dating with Vine rather than Instagram.
Users upload a 3-10 second clip - in which they have to do their best to appear charming, alluring and most importantly NOT WEIRD.
Needless to say this is a tricky feat.
And yet, according to ABC News, tens of thousands of people have downloaded it since it came out on Tuesday...is it only a matter of time till it takes over the UK too?
How good are you at high speed first impressions?
Will you be downloading Charm?
Yeah! These apps are great100.00%
No. Still images is hard enough0.00%
Just say no to dating apps0.00%
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