Simon Cowell is known for taking pride over his appearance. But this time, maybe, just maybe, the music mogul has taken the concept of air-brushing a step too far.
X Factor bosses could have just used his Madame Tussauds waxwork instead, in the new promotional shot for the new X Factor USA series.
A very plastic-looking Simon is jokingly being strangled by fellow judge Demi Lovato, with his trademark grin as he flashes those pearly white teeth.
Compared to his rubbery-complexion, Simon's fellow judges Kelly Rowland, Demi Lovato and Paulina Rubio look natural in their own skin.
This year's going to be very different as Simon's outnumbered because he'll have three ladies with him on the judging panel.
The poster reads, "Simon thinks he's in charge. He'd better think again."
Ooh. Sounds like scary stuff...
Meanwhile, X Factor kicks off in the UK on 31 August.
Will you be tuned in for the UK series?
SIMON COWELL CONFIRMS HE'LL BE A FATHER
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