The move by the Bank of England comes after a campaign was launched earlier in the year to ensure women were represented on the currency, after it was announced Sir Winston Churchill would be replacing social reformer Elizabeth Fry in 2016.
The decision to remove Elizabeth Fry would have meant that other than the Queen, there would be no women on any of the four bank notes for a long period of time.
The bank came under increasing pressure after 35,000 people signed an online petition and people staged a protest dressed as famous women from history outside the Bank of England at the beginning of the month.
However the bank maintains it had been their plan all along to have the Pride and Prejudice author on the note. 'We listened to those concerns and I'll be candid, that affected the timing of the decision, but the substance of the decision? Absolutely not,' Bank of England governor Mark Carney (pictured) told Sky News.
'Jane Austen certainly merits a place in the select group of historical figures to appear on our banknotes. Her novels have an enduring and universal appeal and she is recognised as one of the greatest writers in English literature,' Carney explained to the BBC.
Caroline Criado-Perez who led the petition said the decision meant, 'a brilliant day for women and a fantastic one for people power.'
'We warmly welcome this move from the Bank and thank them for listening to us and taking such positive and emphatic steps to address our concerns,' she said.
Bank notes are changed regularly to prevent forgery. The new note will feature a portrait of the 19th century author along with a quote taken from Pride and Prejudice, 'I declare after all there is no enjoyment like reading!'
Chancellor of the Exchequer George Osbourne tweeted on the matter,
Mark Carney's choice of Jane Austen as face of £10 note is great. After understandable row over lack of women, shows sense and sensibility— George Osborne (@George_Osborne) July 24, 2013
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