Serious Dad dilemma! Why is it so hard to buy for fathers at Christmas?

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It's official, the men of the house get the most predictable gifts every year...

1950s dinner party couple
It's easy to pick up a gift for your mum and a few gadgets for your little brother, but what about your dad? He doesn't want anything. He doesn't need anything. And he refuses to give any helpful suggestions because he 'doesn't want you to waste money'. Sound familiar?

Unsurprisingly then, new research by Asda shows that dads end up with the same predictable presents every year because 20 million of us have NO IDEA what to buy.

So isn't it time we think outside the box, buy something seriously cool and keep the receipt...just in case?

According to a survey of blokes, most would be miffed to find socks, hankies and calendars in their stockings, but wouldn't mind opening cookery books, moisturiser and aftershave instead.

That's a good place to start! If you need more ideas look no further than our Christmas gift guides for him.

You'll be inspired in no time...

GADGET GIFTS FOR HIM

BOOK GIFTS FOR HIM

COOKBOOK GIFTS FOR THE MASTER CHEF

FOODIE GIFTS FOR HIM

GLOBETROTTER GIFTS

GIFTS FOR A FITNESS FANATIC

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