The sex toy and lingerie retailer has partnered with image recognition platform Blippar to create the world's first interactive lingerie app.
After browsing the A/W lookbook, customers can virtually 'try-on' the lingerie they love the most. Simply take a saucy snap of yourself and layer the outfit over your figure - you can then send the image to your partner over Facebook or email.
Blippar uses your smartphone's camera to recognise images and then load amazing interactive content. Try downloading the app and scanning the window displays in your local Ann Summers store to see how it works for yourself.
If you fall completely head-over-heels with the lingerie you can 'blipp to buy' and get an exclusive 10% discount!
All you have to do is download the app here and start experiencing the 'blipp Tease' for yourself.
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