The model, turned presenter, turned prolific fashion journalist (apparently) has given an interview to Into The Gloss about her hair and beauty routine...but it is so much more.
Let us enlighten you to the world of Alexa Chung according to Alexa Chung.
Alexa Chung is a secret fashion journalist...
"I consider myself mostly a journalist because I write interviews for a living...It's a bit braggy to say, but I'm over here [in New York] writing cover stories on couture, but literally no one knows that I do it!"
The first rule of journalism club - you do not talk about journalism club.
Alexa Chung started the fashion blog movement...
"...while I was waiting for my mum to get her hair done [I] used to write essays on the fashion world with my friend Lucinda who lived up the road. This was before blogs or Internet or stuff like that."
It is like she knew the world would start blogging.
Alexa Chung is a wizard...
"I always write 'Magic Potion' on my perfume bottles so when I use them it feels magical - I make spells in the morning when I put them on. I'm not really into astrology, though."
What sweet hell is this?
Karl Lagerfeld likes her because she's into music...
"I went to a Chanel show because I had to interview Karl Lagerfeld and everyone thought I was there as one of the 'It girls' that sit front row, but I went backstage because I was working."
Wait. There's more. When she came to interview Karl, "The only thing I could remember about the show was the music, so I asked why he played The Shirelles. He was really happy because someone was asking a new type of question for once."
Forgot questions - started new wave of journalism. So Alexa.
Alexa Chung was the first celebrity to wear high street...
"I'd buy two nice pairs of shoes and one really lovely blouse, and the rest I'd fill in with H&M, Topshop, and Zara. Because of that, people at home would be like, 'Oh, I've got that top, but it's interesting that she's putting it with those boots,' etcetera."
No one with a limited budget had thought of shopping on the high street prior to that moment.
Alexa on British style...
"The culture in England is such that it's really not cool to look like you've tried so hard. If someone's gone to the spa to get their nails done, you're like, 'Oh rate yourself!' which is saying, like, 'Ooh you're fancy!'...it's very embarrassing to seem like you're lording it up over people...We're into being clean, just not looking like you've made too much of an effort."
Alexa Chung wishes you'd think she was clever...
"The way I look isn't about feeling sexy for me; I like to feel hilarious and quick-witted.
A guy said to me the other day, 'Oh, you look really pretty!' and I was like, 'Ugh.' I can't handle that. I'd rather hear, 'Oh, you sound clever today!' So now he's like 'You're really clever, Alexa,' but he doesn't mean it."
You don't say.
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