From snaps in bed, both alone and with a friend, to a seriously revealing picture of the Spring Breakers star with his hands down his pants, Franco's gone rogue.
While people have speculated that he must be on drugs, James has offered an explanation of sorts.
Appearing on David Letterman he explained, "To me, it's just a fun thing. It's something I don't put a ton of thought into, but it gets a lot of attention.
I have a lot of followers on Instagram."
Despite it seeming quite apparent that James is not suffering from any kind of mental health problems, he then compared his choices to the moment when Britney Spears appeared to unravel in front of the eagerly watching paparazzi.
"Like that Britney Spears shaved head moment, where it's sort of like, 'All right, you want me? Here you can have me, but I am going to be really ugly."'
Bit of a difference between paps and Instagram selfies though, is there not?
He went on to argue that it's his personal account and it's the world's fault for caring.
He said, "I didn't ask you to look at it. It's what the people want... If you don't want to see it, don't follow me.
Don't follow me on Instagram."
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