Is Gwyneth Paltrow's break up going to bring down GOOP?

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Gwyneth Paltrow used her lifestyle site GOOP to announce her break up, or 'conscious uncoupling' from Chris Martin. The effect has been more than just embarrassing.

Gwyneth Paltrow launches GOOP app at New York Apple store

© Getty - Handbag

Gwyneth Paltrow made the world collectively cringe when she used her website GOOP to announce her breakup from Chris Martin.

The use of the words 'conscious uncoupling' appears to have been not only very weird, but also damaging to the brand.

The CEO has reportedly quit over the whole affair.

A source told Page 6, "There is speculation that he and Paltrow disagreed on the direction of Goop, partly that she used the Web site as a vehicle for her personal life, and the 'conscious uncoupling' announcement."

Gwyneth's rep commented, "He will be transitioning out over time until a replacement is named."

We imagine Gwyn's got a lot of love for Gradon Carter, the editor of Vanity Fair.

It is believed that the 'epic take down' article planned for the magazine may well have contributed to the split from Chris Martin.

Despite the departure of Seb Bishop, we're pretty sure Gwyn won't be letting her organic empire fall.

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