Why do brands still resort to naked women to sell menswear?

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A suit company has caused outrage with their offensive naked adverts. If you're already brandishing a pitchfork - just wait until you see the other pics.

Suit Supply sexist adverts - naked women adverts - misogynist adverts - sex sells - spring summer ad campaign - women's news - handbag.com

© Suit Supply



A suit company has taken the old adage 'sex sells' to new levels with an outrageous advertising campaign featuring men in suits at a naked women-only pool party.

Dutch company Suitsupply had their previously raunchy 2010 ad campaign (below) banned from Facebook for being too much.

Suit Supply sexist adverts - naked women adverts - misogynist adverts - sex sells - perve looking up skirt - women's news - handbag.com

© Suit Supply

A previous ad company from the brand. Not cool guys.



But now they're back with their Spring Summer 2014 campaign and it seems the company have found a theme and they're sticking to it.

From the company that brought you the 'it's ok to look up a girl's skirt if you're in a fly suit' advert - we give you 'guy in suit staring at boobs in a water fight':

Suit Supply sexist adverts - naked women adverts - misogynist adverts - sex sells - spring summer ad campaign - women's news - handbag.com

© Suit Supply

The latest Spring/Summer ad campaign from the company



We never want to overuse the phrase 'in this day and age' for fear it will lose its gravitas, but feel these adverts warrant us busting it out.

Understandably the adverts haven't impressed on social media, with people taking to Twitter and Facebook to complain:


What's a shame is that we actually like the site and the suits - so why resort to these cheap and outdated tactics?

A sentiment echoed by men on Facebook with one person commenting on the company's profile, 'Suitsupply is a great and trendsetting brand relying on halfnaked women to validate their models' appearance? Pathetic..'

While another wrote, 'Too bad a company like suitsupply don't feel comfortable with thier own summer collection so they have to fill the promotion pictures with naked women.'

Well said boys.

Thoughts? Tweet us @handbagcom

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