Instead of showing a little girl playing with pink toys, it's simply an advert about a kid building things. Job done.
So, if this was made in the 1980s, why were the sexist adverts in the gallery below made in 2013?
Has the world learned nothing in over 20 years or are we doomed forever?
5 of the most sexist adverts made in 2013
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LITTLE THINGS THAT MADE US PROUD TO BE WOMEN IN 2013
LENA DUNHAM GETS IN TROUBLE OVER TERRY RICHARDSON