That Cristiano Ronaldo has got a lot to answer for.
The term metrosexual was a term coined 20 years ago by Mark Simpson to explain a change in how some men had laid claim to things that had been traditionally considered girly; like using moisturiser, shopping, watching Ryan Gosling films, reading Nicholas Sparks novels and the like.
But according to Simpson, there is a new man on the block and he is buff, groomed, manly and loves sports.
Writing in the Telegraph, Simpson cites David Beckham as an example of this evolution, from the skirt wearing, pony tail loving, gentle guy we all fell in love with years ago - to the now chiselled, sexualised, motorbike riding, pouting sporno we see before us.
Whereas metros loved to shop, spornos love to take their clothes off and lather up in baby oil (and then post a snap of it on Instagram. Natch.)
We just did a little Beckham dribble on our desks. No, stop, don't buy into this madness. It's just what spornos want.
So what do you think? Tweet us @handbagcom
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