In a new feature interviewing industry and media types (as well as a few verified hipsters), the newspaper explains that now hipster fashion is so mainstream, it undermines everything the counter-culture stands for (after all, Forever 21 now even has a hipster section).
We called that we had reached peak beard a few months ago, and then of course there was the death of the metrosexual man, but can the essence of hipster survive in a post hipster world?
Chris Sanderson, futurologist and co-founder of trend forecasting agency The Future Laboratory, explains in the article that actually there are two types of hipsters - the real ones and the fakers.
"Contemporary hipsters – the ones with the beards we love to hate – and proto-hipsters, the real deal," he explains.
"Historically, proto-hipsters have been connoisseurs – people who deviate from the norm. Like hippies. Over the years, though, they inspired a new generation of young urban types who turned the notion of a hipster into a grossly commercial parody.
These new hipsters want to appear a certain way, to be seen to be doing certain things, but without doing the research. So they appropriated the lifestyle and mindset of a proto-hipster."
So how can you tell a real hipster from an imposter? Well here lies the issue. You can't. They look the same, drink the same cold brew coffee, roll their jeans up the same number of times - but only a few actually embody a true hipster.
Real & fake hipsters feel free to tweet us @handbagcom
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