Do you feel short-changed by smaller food pack sizes?

As the credit crunch bites, food manufacturers have been shrinking pack sizes in order to maintain their profits. Do you think this is acceptable practise?

  dan taylor, some rights reservedKraft has already trimmed down slices of Dairylea cheese, slimming them down from 180g to 160g but maintaining the same pack price.

AC Nielsen Marketing Director Jake Shepherd commented: “Manufacturers and retailers need to be creative about how they handle food inflation. If prices of consumers' favourite food goes up, they go 'crikey' but do they notice its size shrinking? It's less likely.”

You can read more about manufacturers trimming their pack sizes here. 

Do you feel ripped off by smaller portions for the same money? Or will this help trim down our population's expanding waistline? Should companies adopt an ethical pricing strategy on food prices and portions?