Madonna announces gym launch
Pop legend Madonna.
Madonna has announced her latest business venture, a chain of luxury gyms. Hard Candy Fitness will open first in Mexico City, with further gyms to follow in Russia, Brazil, Argentina and 'several locations throughout Europe and Asia' and promise to be "facilities where fitness, fashion and entertainment create a unique member experience", an official statement explained.
"Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues,” Madonna’s partner New Evolution Ventures chairman Mark Mastrov revealed. “Madonna's touch will be everywhere."
What do you think? With her recently launched clothing range and now gyms, is Madonna finally stepping away from pop music?
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