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Gaga signs Armani deal
Pop star Lady Gaga
Lady Gaga has signed a multi-million dollar deal with Giorgio Armani, the Wall Street Journal reports. Gaga wore a one-off Armani dress at this year’s Grammy awards and the label has confirmed the singer has agreed the fashion house will design exclusive costumes for her upcoming Monster’s Ball.
"It wouldn't be possible to give GaGa a look from the collection because she wears pieces of art," Roberta Armani, the label’s head of VIP relations, explained. "A huge company like Giorgio Armani has the duty to always be alert to trends and what appeals to young people. It helped to see how the world is through Lady Gaga, the way she uses Facebook and Twitter."
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